In this project, I was proposed to re-imagine one of IKEA’s four customer areas, considering IKEA’s specific requirements. I chose the Store Entrance Seating Area as the area I would like to redesign. The client wanted the area changing due to it looking tired and it required a total refresh of designs and home furnishings.

 

It needed to be a soft seating area for up to 40 customers who are meeting friends and family. The specific requirements are only using IKEA products for example their furniture, textiles and decorative pieces. The design of the area needed to be connected to the brand therefore it had to be inspired by Scandinavian Modern as its apart of the brand’s identity. 

 

The area had to reflect functionality and playfulness. I used bright colours to create a warm and joyful look alongside a light base. I used a Feature wall to add drama and added textiles that were expressive and graphic. 

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